Product strategy

Journey mapping

Your users have their own ideas in mind as they work with your product. We work with you to collect and condense these ideas into insights you can use to iterate with results.

Information architecture

Complex products and content can get unwieldy for your teams and users alike. We help you restructure your content meta, wayfinding, and more to get users where they need to go faster.

UX / UI design

Your product engine may deliver but it’s how it delivers that customers experience, learn, and share. We work closely with your product and engineering teams to produce insightful and delightful interfaces that keep users engaged.

Motion & interaction modeling

Many products don’t fit in the boxes we expect. Using a variety of tools, we work with your teams to architect elegant solutions to complex interface challenges.

Prototyping

Even the simplest hypotheses deserve to be vetted before large investments are budgeted. We help build testable concept experiences you can use to review your work and gather customer insights with less pivot.

Usability testing

Build and launch your offering knowing its intended users will feel at home. In combination with other services we give you the confidence to make design choices based on real-person feedback.

Design system facilitation

Coordinating a consistent experience across your product requires partnership between your design and engineering teams. We work with them to establish design systems that save time communicating, creating, and updating frontend work.

Icon systems

Successful product visuals communicate functionality, values, and brand all at once. We design bespoke icon  systems and symbols from the ground up to be flexible, expandable, and unmistakable.