Welcome letter
Defining your sales system

Zluri logo
Proposal for
Who
Title
CFO - USA
Zluri
Date sent
Sept 17, 2024
Date updated
Dec 31, 2024

Dear [---CRO NAME HERE---],

Thanks for meeting with Todd and hearing his recommendation for a trusted vendor interested in working with you at Zluri.

In this past year, Todd and I connected through a previous cybersecurity SaaS firm where we improved his team's speed and impact by aligning their marketing and sales efforts through a comprehensive definition and systemization of their visual identity. We believe we're a great fit for Zluri given what we've heard of your current needs, and see this as an opportunity to deliver exceptional work that solves them.

Thanks for meeting with Mac on Friday and asking for a recommendation to a trusted vendor interested in working with you and Valerie at Europcar USA.

Since June, Mac and I have explored potential collaboration, and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win the USA business with the potential to be your AOR for the region.

Overall, our understanding at this point is that Europcar:

  • Seeks to grow its brand in the U.S. while eyeing a future of wider transportation mobility
  • Is not yet well-known here in the U.S., and thus needs to build awareness, engagement and clearly define its brand for American audiences/markets
  • Has a strong European brand that can be leveraged here in the U.S., but will need to find the right ways-in to do that successfully
  • Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
  • Values the relationships it fosters with partners, airports, and OEMs

Building on what we've learned to date, we have pulled together an expert A-team built specifically for Europcar, including:

  • Managing Director/Strategy Lead: Jim Firestone (Hilton, Toyota, Southwest, VRBO, Capital One Travel)
  • Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
  • Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)

To generate the necessary awareness and brand momentum, Europcar needs to connect with American audiences in ways that people will notice, internalize and remember. As a major global brand on the rise, there's a magnetic Europcar brand story—likely several of them—that American audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.

Below you'll find our recommended next-step actions to help Europcar move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to Europcar's success as a growth partner.

My number is 206-225-1519. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person since Mac and I are neighbors.

Let's go do something great together!

Cee (& Mac)

Cee portrait
Cee Ng
Founder & CEO
Photo of Mac Patterson
Mac Patterson
CEEATTLE's Champion & Vendor Referral

A system for dealmaking

Recognizing a significant opportunity to enhance business development efforts, we are available to collaborate with Zluri to accelerate your outreach strategy for new customers. We propose to solve this within a dedicated three-month project.

Proposed goal

Upgrade sales effectiveness, efficiency, and consistency by executing an updated sales playbook. This sales playbook will assist in onboarding new hires and staff training, clarify product messaging, and enable sales representatives to nurture and convert prospects into customers through product champions for your company’s product offerings.

Who we are

We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.

Learn more at CEEATTLE.com

Meet the pros

Portrait of Asher against a light gray wall sitting back in a chair

Asher Simonds

Lead Creative

Asher grew his career building in the mobile space, championing design work at every stack level. Early contributions to the Android space as a voice in product design led him to collaborate with many household names in the mobile tech sphere. Outside of product, his work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.

Today he wields this portfolio of creative insight across brand, product, and outreach for organizations of all sizes and industries.

  • 2016 Patent published US PCT/US2015/056265 | Cyanogen
Portrait of Cee against a light gray background holding a coffee

Cee Ng

Lead Marketer

Cee is a powerhouse. Her energy fuels a globe-trotting career as she adds to her list of award-winning agency productions for the Fortune 50. Her reputation of efficient and effective creative orchestration has made a mark in multiple industries, including aviation, big software, fintech, health, and more.

With B2B & B2C expertise she is now powering on a new platform for Seattle's operator class, connecting them with each other, with investors already looking for their ideas, and charging up their game with a portfolio of creative and facilitation services supporting them through pre-seed to exit.

Alcon logo
Commonwealth Bank logo
REATA logoSouthwest Airlines logo
  • 2018 Cannes Lions Festival Bronze - Glass - The Lion For Change | Harry's
  • 2018 Cannes Lions Festival Bronze - Film Lions Online | Harry's
  • 2013 SIGI Awards Winner Promotions | Schick
  • 2013 SIGI Awards Shortlisted Promotions | Pringles (Kellogg’s)
  • 2013 SIGI Awards Shortlisted Digital | Schick
  • 2013 APMA Awards Gold Best Activity Generating Brand Loyalty | Pringles
  • 2013 APMA Awards Silver Best Use of Creative in a Campaign | Schick
  • 2013 APMA Awards Finalist Best Integrated Communications Campaign (Under $1 Million) | Schick

Chat with Cee

Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.

Jump on a call with Cee

Let's learn more

Project estimate

Before we build our estimate, we want to hear from you to make sure our scope matches your needs.
Schedule a call
Stylistic element showing a stack of three presentation covers with step numbers

Moving forward

Let’s chat. We’d like to have a series of conversations to show how we help.

  1. 01

    What we do

    Let us show you what we’re about and detail the agency services we deliver as a partner.
  2. 02

    How we help

    Get deeper into the play—how we grow you from today’s sighs to target highs.
  3. 03

    Our first step

    Peer into the first act of our collaboration, and where we go from there.

What's next

Let us show you what we’re about and detail the agency services we deliver as a partner.

  1. 1
    Hire
    Zluri logo
    Zluri CRO
    Chief Revenue Officer
    Cee portrait
    Cee Ng
    Founder & CEO
    Photo of Mac Patterson
    Todd Dekkinga
    CEEATTLE's Champion & Vendor Referral
  2. 2
    Kickoff
    Zluri logo
    Zluri CRO
    Chief Revenue Officer
    Cee portrait
    Cee Ng
    Founder & CEO
    Asher portrait
    Asher Simonds
    Creative Director
  3. 3
    First review
    Zluri logo
    Zluri CRO
    Chief Revenue Officer
    Cee portrait
    Cee Ng
    Founder & CEO
    Asher portrait
    Asher Simonds
    Creative Director