Welcome letter

Defining your sales system

Dear [---CRO NAME HERE---],

Thanks for meeting with Todd and hearing his recommendation for a trusted vendor interested in working with you at Zluri.

In this past year, Todd and I connected through a previous cybersecurity SaaS firm where we improved his team's speed and impact by aligning their marketing and sales efforts through a comprehensive definition and systemization of their visual identity. We believe we're a great fit for Zluri given what we've heard of your current needs, and see this as an opportunity to deliver exceptional work that solves them.

Thanks for meeting with Mac on Friday and asking for a recommendation to a trusted vendor interested in working with you and Valerie at Europcar USA.

Since June, Mac and I have explored potential collaboration, and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win the USA business with the potential to be your AOR for the region.

Overall, our understanding at this point is that Europcar:

• Seeks to grow its brand in the U.S. while eyeing a future of wider transportation mobility
• Is not yet well-known here in the U.S., and thus needs to build awareness, engagement and clearly define its brand for American audiences/markets
• Has a strong European brand that can be leveraged here in the U.S., but will need to find the right ways-in to do that successfully
• Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
• Values the relationships it fosters with partners, airports, and OEMs

Building on what we've learned to date, we have pulled together an expert A-team built specifically for Europcar, including:

• Managing Director/Strategy Lead: Jim Firestone (Hilton, Toyota, Southwest, VRBO, Capital One Travel)
• Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
• Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)

To generate the necessary awareness and brand momentum, Europcar needs to connect with American audiences in ways that people will notice, internalize and remember. As a major global brand on the rise, there's a magnetic Europcar brand story—likely several of them—that American audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.

Below you'll find our recommended next-step actions to help Europcar move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to Europcar's success as a growth partner.

My number is 206-225-1519. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person since Mac and I are neighbors.

Let's go do something great together!

Cee (& Mac)

Cee Ng

Founder & CEO

Mac Patterson

CEEATTLE's Champion & Vendor Referral

A system for dealmaking

Recognizing a significant opportunity to enhance business development efforts, we are available to collaborate with Zluri to accelerate your outreach strategy for new customers. We propose to solve this within a dedicated three-month project.