Dear Cathy,
Thanks again for our text conversation on Friday. Since then, Mac and I have already met a few times to discuss how we might approach potentially working together.
Overall, our understanding at this point is that Europcar is:
- Seeking to grow its brand in the U.S. while eyeing a future of wider transportation mobility
- Not yet well-known here in the U.S., and thus needs to build awareness, engagement and clearly define its brand for American audiences/markets
- Has a strong European brand that can be leveraged here in the U.S., but will need to find the right ways-in to do that successfully
- Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
- Values the relationships it fosters with partners, airports, and OEMs
Building on what we've learned to date, we have pulled together an expert A-team built specifically for Europcar, including:
- Managing Director/Strategy Lead - Jim Firestone (Hilton, Toyota, Southwest, VRBO, Capital One Travel)
- Creative Director/Creative Lead -Asher Simonds (Uber, Google,
- Founder & CEO/Production Lead - Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)
Below you'll find our recommended next-step actions to help Europcar move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to Europcar's success as a growth partner.
Let's go do something great together!
Cee (& Mac)
Brief overview
The path to accelerated business growth starts with a deep understanding of your target audience(s) and knowing how to build a real connection with them amidst a noisy, competitive and highly fragmented marketplace.
There's a powerful cheat code you can start using right now and it's grounded in modern neuroscience. Throughout human history, high-impact stories have been the fuel that drives human attentiveness, engagement, sharing and memorability.
Simply put, our brains are hardwired to tune into great stories, pass them along and recall them when the right occasion arises, e.g., a buying moment. When powerful stories are well-told to the right people at the right times and places, it can take your brand from easily forgettable to active fanbase -- and from flat bullet points on a page to gut-level customer predisposition.
In this high-energy full day workshop, our professional facilitators will show you how to set your brand up for storytelling success.
We'll guide your team through the ins-and-outs of crafting a powerful narrative framework that's grounded in your unique brand and built to achieve momentum toward your goals. Anyone who works with your brand and consumer day-to-day can participate, whether they're owners, executives, discipline leads, subject matter experts or your partners on the frontlines.
Proposed goal
If you're an owner, shareholder, CEO, CMO, CFO, CCO or Director seeking to turbocharge your organization's growth in ways that gets the entire team connected around your customers' experience and key organizational goals, this workshop serves as a great foundation.
Before & after transformation
Participants will walk out energized, aligned and with an actionable plan, including a:
Meet the pros
Jim Firestone
Asher Simonds
Cee Ng
Who we are
We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.
Chat with Cee
Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.
Jump on a call with CeeProject Estimate
A full-day or two consecutive half-day's workshop
Our professional facilitators will guide your team through the ins-and-outs of crafting a powerful storytelling framework that's grounded in your unique brand narrative and built to achieve momentum toward your goals:
- Clear understanding of how strong storytelling leads to brand & marketing effectiveness
- Alignment on when, where and to whom these stories are best expressed
- A baseline framework for brand storytelling development going forward
Now more than ever, high-impact human stories are the fuel that drives consumer attentiveness, engagement, sharing and memorability for your business.
In scope
- Strategic Storytelling Workshop: Unlocking Your Brand's Signature Narratives
- Travel OOPs (domestic flights & accommodation)
- Post-workshop GTM playbook & training video
Out of scope
- Workshop location of choice outside of HQ
- Catering expenses for all stakeholders & parties present
- Additional agency services outside of this workshop offering. Change orders are billed at $350/hour for ad-hoc
1-Day Workshop Agenda
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Contact us ->Part 1: Lorem Ipsum
9-11AM
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Part 2: Lunch & Break
12-1PM
Breakroom
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Things to do
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1-4PM
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Total scope
1-Day Workshop
Investment
Workshop 1-Day
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Workshop Travel (OOP)
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GTM Playbook
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Moving forward
Let’s chat. We’d like to have a series of conversations to show how we help.
- 01
What we do
Let us show you what we’re about and detail the agency services we deliver as a partner. - 02
How we help
Get deeper into the play—how we grow you from today’s sighs to target highs. - 03
Our first step
Peer into the first act of our collaboration, and where we go from there.
What's next
Let us show you what we’re about and detail the agency services we deliver as a partner.
- 1Hire
Cathy CaoChief Financial Officer (USA)Cee NgFounder & CEOMac PattersonCee's Champion & Vendor Referral - 2Workshop dayCathy CaoChief Financial Officer (USA)
Chief Commercial Officer (USA)
Olivier BaldassariManaging Director (USA, AU, NZ)Cee NgFounder & CEO
Jim FirestoneManaging Director
Asher SimondsCreative Director - 3GTM Playbook first reviewCathy CaoChief Financial Officer (USA)Chief Commercial Officer (USA)Olivier BaldassariManaging Director (USA, AU, NZ)Cee NgFounder & CEOJim FirestoneManaging DirectorAsher SimondsCreative Director