Strategic Storytelling Workshop
Unlocking Your Brand's Signature Narratives

Europcar logo
Proposal for
Cathy Cao
Chief Financial Officer - USA
CFO - USA
Europcar Mobility Group
Date sent
August 22, 2024
Date updated
Dec 31, 2024

Dear Cathy,

Thanks for meeting with Mac on Friday and asking for a recommendation to a trusted vendor interested in working with you and Valerie at Europcar USA.

Since June, Mac and I have explored potential collaboration, and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win the USA business with the potential to be your AOR for the region.

Overall, our understanding at this point is that Europcar:

  • Seeks to grow its brand in the U.S. while eyeing a future of wider transportation mobility
  • Is not yet well-known here in the U.S., and thus needs to build awareness, engagement and clearly define its brand for American audiences/markets
  • Has a strong European brand that can be leveraged here in the U.S., but will need to find the right ways-in to do that successfully
  • Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
  • Values the relationships it fosters with partners, airports, and OEMs

Building on what we've learned to date, we have pulled together an expert A-team built specifically for Europcar, including:

  • Managing Director/Strategy Lead: Jim Firestone (Hilton, Toyota, Southwest, VRBO, Capital One Travel)
  • Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
  • Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)

To generate the necessary awareness and brand momentum, Europcar needs to connect with American audiences in ways that people will notice, internalize and remember. As a major global brand on the rise, there's a magnetic Europcar brand story—likely several of them—that American audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.

Below you'll find our recommended next-step actions to help Europcar move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to Europcar's success as a growth partner.

My number is 206-225-1519. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person since Mac and I are neighbors.

Let's go do something great together!

Cee (& Mac)

Cee portrait
Cee Ng
Founder & CEO
Photo of Mac Patterson
Mac Patterson
CEEATTLE's Champion & Vendor Referral

Brief overview

The path to accelerated business growth starts with a deep understanding of your target audience(s) and knowing how to build a real connection with them amidst a noisy, competitive and highly fragmented marketplace.

There's a powerful cheat code you can start using right now and it's grounded in modern neuroscience. Throughout human history, high-impact stories have been the fuel that drives human attentiveness, engagement, sharing and memorability.

Simply put, our brains are hardwired to tune into great stories, pass them along and recall them when the right occasion arises, e.g., a buying moment.  When powerful stories are well-told to the right people at the right times and places, it can take your brand from easily forgettable to active fanbase — and from flat bullet points on a page to gut-level customer predisposition.  

In this high-energy full day workshop, our professional facilitators will show you how to set your brand up for storytelling success.

We'll guide your team through the ins-and-outs of crafting a powerful narrative framework that's grounded in your unique brand and built to achieve momentum toward your goals.  Anyone who works with your brand and consumer day-to-day can participate, whether they're owners, executives, discipline leads, subject matter experts or your partners on the frontlines.

Business case

If you're joining in as a stakeholder, CEO, CMO, CFO, CCO or Director seeking to turbocharge your organization's growth in ways that gets the entire team connected around your customers' experience and key organizational goals, this workshop serves as a great foundation for Europcar.

Meet the pros

Portrait of Jim Firestone in a navy suit and tshirt sitting on a concrete staircase

Jim Firestone

Lead Strategist

Simply put, Jim is one of the most knowledgeable, hardworking and accomplished brand & marketing strategy leaders in the business.

Over the past 20+ years, Jim has served as the overall agency-side strategy & insights lead for over 10 Fortune 500 brands. Known for creatively solving complex business problems and developing high impact brands, Jim set the strategic course for the famous Popeyes Chicken Sandwich launch, was instrumental in AT&T’s re-emergence into the consumer marketplace, and headed cross-disciplinary B2C/B2B strategy for Capital One’s iconic “What’s in Your Wallet?” campaign.

Still, Jim will be the first to tell you that these kinds of successes are just a byproduct of deep curiosity, teamwork and finding joy in helping each business reach its true potential.

AT&T logoCapital One logo
Southwest Airlines logoPopeyes logo7-Eleven logo
  • The Drum | System1 (2023) - Most Effective Ads (Capital One, twice)
  • Shorty Finalist (2023) - Capital One “Multiple Taylors” Social Media
  • Clio (2023) - Customer Insight & Creative Strategy (Popeyes)
  • Grand Effie (2021) - #1 U.S. Creative Marketing Case (Popeyes)
  • Gold Effie (2021) - Social Media (Popeyes)
  • Gold Effie (2021) - New Product Launch (Popeyes)
  • Gold Effie (2021) - Restaurant (Popeyes)
  • Gold Effie (2021) - Carpe Diem (Popeyes)
  • Most Effective Marketer (2021) - #1 Restaurant Brands International
  • Most Effective Agency Office (2021) - #3 GSD&M
  • Forrester Wave “Good Bet” Global Innovation Agency Rating (2014) - T3
  • First Weather & Daypart Driven Retail Storefinding App (2013) - 7-Eleven
  • Forbes Integration Leadership Award (2004) - AT&T
Portrait of Asher against a light gray wall sitting back in a chair

Asher Simonds

Lead Creative

Asher grew his career building in the mobile space, championing design work at every stack level. Early contributions to the Android space as a voice in product design led him to collaborate with many household names in the mobile tech sphere. Outside of product, his work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.

Today he wields this portfolio of creative insight across brand, product, and outreach for organizations of all sizes and industries.

  • 2016 Patent published US PCT/US2015/056265 | Cyanogen
Portrait of Cee against a light gray background holding a coffee

Cee Ng

Lead Marketer

Cee is a powerhouse. Her energy fuels a globe-trotting career as she adds to her list of award-winning agency productions for the Fortune 50. Her reputation of efficient and effective creative orchestration has made a mark in multiple industries, including aviation, big software, fintech, health, and more.

With B2B & B2C expertise she is now powering on a new platform for Seattle's operator class, connecting them with each other, with investors already looking for their ideas, and charging up their game with a portfolio of creative and facilitation services supporting them through pre-seed to exit.

Alcon logo
Commonwealth Bank logo
REATA logoSouthwest Airlines logo
  • 2018 Cannes Lions Festival Bronze - Glass - The Lion For Change | Harry's
  • 2018 Cannes Lions Festival Bronze - Film Lions Online | Harry's
  • 2013 SIGI Awards Winner Promotions | Schick
  • 2013 SIGI Awards Shortlisted Promotions | Pringles (Kellogg’s)
  • 2013 SIGI Awards Shortlisted Digital | Schick
  • 2013 APMA Awards Gold Best Activity Generating Brand Loyalty | Pringles
  • 2013 APMA Awards Silver Best Use of Creative in a Campaign | Schick
  • 2013 APMA Awards Finalist Best Integrated Communications Campaign (Under $1 Million) | Schick

Who we are

We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.

Learn more at CEEATTLE.com

Chat with Cee

Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.

Jump on a call with Cee

Project estimate

A full-day or two consecutive half-days workshop

Our professional facilitators will guide your team through the ins-and-outs of crafting a powerful storytelling framework that's grounded in your unique brand narrative and built to achieve momentum toward your goals:

  • Clear understanding of how strong storytelling leads to brand & marketing effectiveness
  • Alignment on when, where and to whom these stories are best expressed
  • A baseline framework for brand storytelling development going forward

Now more than ever, high-impact human stories are the fuel that drives consumer attentiveness, engagement, sharing and memorability for your business.

In scope

Included in the workshop package:
  • Strategic Storytelling Workshop: Unlocking Your Brand's Signature Narratives  
  • Travel OOPs (flights, accommodation, & per diems) 
  • Post-workshop storytelling playbook

Out of scope

All costs are +/- 10% contingency and do not include:
  • Workshop location outside HQ and any additional technology needed for the session, if not provided
  • Catering expenses for all stakeholders & parties present
  • Additional agency services beyond the workshop are billed at $350/hour for ad-hoc change orders

Investment

$30k

Invoice date

Invoice amount

Service dates

Workshop 1-Day

Invoice date

Sep 1, 2024

Invoice amount

$10,000

Service dates

1 day

Workshop Travel (OOP)

Invoice date

Sep 1, 2024

Invoice amount

$5,000

Service dates

1 day

Storytelling Playbook

Invoice date

Sep 1, 2024

Invoice amount

$15,000

Service dates

1 week

Payment method

Credit card or ACH
Stylistic element showing a stack of three presentation covers with step numbers

Moving forward

Let’s chat. We’d like to have a series of conversations to show how we help.

  1. 01

    What we do

    Let us show you what we’re about and detail the agency services we deliver as a partner.
  2. 02

    How we help

    Get deeper into the play—how we grow you from today’s sighs to target highs.
  3. 03

    Our first step

    Peer into the first act of our collaboration, and where we go from there.

What's next

Let us show you what we’re about and detail the agency services we deliver as a partner.

  1. 1
    Hire
    Europcar logo on green
    Cathy Cao
    Chief Financial Officer (USA)
    Cee portrait
    Cee Ng
    Founder & CEO
    Photo of Mac Patterson
    Mac Patterson
    CEEATTLE's Champion & Vendor Referral
  2. 2
    Workshop day
    Europcar logo on green
    Europcar USA's Marketing Team
    Europcar Mobility Group
    Cee portrait
    Cee Ng
    Founder & CEO
    Photo of Jim Firestone
    Jim Firestone
    Managing Director
    Asher portrait
    Asher Simonds
    Creative Director
  3. 3
    Storytelling playbook first review
    Europcar logo on green
    Europcar USA's Marketing Team
    Europcar Mobility Group
    Cee portrait
    Cee Ng
    Founder & CEO
    Photo of Jim Firestone
    Jim Firestone
    Managing Director
    Asher portrait
    Asher Simonds
    Creative Director