Strategic Storytelling Workshop

Unlocking Your Brand's Signature Narratives

Dear Cathy,

Thanks for meeting with Mac on Friday and asking for a recommendation to a trusted vendor interested in working with you and Valerie at Europcar USA.

Since June, Mac and I have explored potential collaboration, and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win the USA business with the potential to be your AOR for the region.

Overall, our understanding at this point is that Europcar:

• Seeks to grow its brand in the U.S. while eyeing a future of wider transportation mobility
• Is not yet well-known here in the U.S., and thus needs to build awareness, engagement and clearly define its brand for American audiences/markets
• Has a strong European brand that can be leveraged here in the U.S., but will need to find the right ways-in to do that successfully
• Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
• Values the relationships it fosters with partners, airports, and OEMs

Building on what we've learned to date, we have pulled together an expert A-team built specifically for Europcar, including:

• Managing Director/Strategy Lead: Jim Firestone (Hilton, Toyota, Southwest, VRBO, Capital One Travel)
• Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
• Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)

To generate the necessary awareness and brand momentum, Europcar needs to connect with American audiences in ways that people will notice, internalize and remember. As a major global brand on the rise, there's a magnetic Europcar brand story—likely several of them—that American audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.

Below you'll find our recommended next-step actions to help Europcar move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to Europcar's success as a growth partner.

My number is 206-225-1519. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person since Mac and I are neighbors.

Let's go do something great together!

Cee (& Mac)

Cee Ng

Founder & CEO

Mac Patterson

CEEATTLE's Champion & Vendor Referral

Brief overview

The path to accelerated business growth starts with a deep understanding of your target audience(s) and knowing how to build a real connection with them amidst a noisy, competitive and highly fragmented marketplace.

There's a powerful cheat code you can start using right now and it's grounded in modern neuroscience. Throughout human history, high-impact stories have been the fuel that drives human attentiveness, engagement, sharing and memorability.

Simply put, our brains are hardwired to tune into great stories, pass them along and recall them when the right occasion arises, e.g., a buying moment.  When powerful stories are well-told to the right people at the right times and places, it can take your brand from easily forgettable to active fanbase — and from flat bullet points on a page to gut-level customer predisposition.  

In this high-energy full day workshop, our professional facilitators will show you how to set your brand up for storytelling success.

We'll guide your team through the ins-and-outs of crafting a powerful narrative framework that's grounded in your unique brand and built to achieve momentum toward your goals.  Anyone who works with your brand and consumer day-to-day can participate, whether they're owners, executives, discipline leads, subject matter experts or your partners on the frontlines.

Before & after transformation

Participants will walk out energized, aligned and with an actionable plan, including a: