Strategic Storytelling Workshop

Unlocking Your Brand's Signature Narratives

Simply put, Jim is one of the most knowledgeable, hardworking and accomplished brand & marketing strategy leaders in the business.

Over the past 20+ years, Jim has served as the overall agency-side strategy & insights lead for over 10 Fortune 500 brands. Known for creatively solving complex business problems and developing high impact brands, Jim set the strategic course for the famous Popeyes Chicken Sandwich launch, was instrumental in AT&T’s re-emergence into the consumer marketplace, and headed cross-disciplinary B2C/B2B strategy for Capital One’s iconic “What’s in Your Wallet?” campaign.

Still, Jim will be the first to tell you that these kinds of successes are just a byproduct of deep curiosity, teamwork and finding joy in helping each business reach its true potential.

• The Drum | System1 (2023) - Most Effective Ads (Capital One, twice)
• Shorty Finalist (2023) - Capital One “Multiple Taylors” Social Media
• Clio (2023) - Customer Insight & Creative Strategy (Popeyes)
• Grand Effie (2021) - #1 U.S. Creative Marketing Case (Popeyes)
• Gold Effie (2021) - Social Media (Popeyes)
• Gold Effie (2021) - New Product Launch (Popeyes)
• Gold Effie (2021) - Restaurant (Popeyes)
• Gold Effie (2021) - Carpe Diem (Popeyes)
• Most Effective Marketer (2021) - #1 Restaurant Brands International
• Most Effective Agency Office (2021) - #3 GSD&M
• Forrester Wave “Good Bet” Global Innovation Agency Rating (2014) - T3
• First Weather & Daypart Driven Retail Storefinding App (2013) - 7-Eleven
• Forbes Integration Leadership Award (2004) - AT&T

Asher grew his career building in the mobile space, championing design work at every stack level. Early contributions to the Android space as a voice in product design led him to collaborate with many household names in the mobile tech sphere. Outside of product, his work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.

Today he wields this portfolio of creative insight across brand, product, and outreach for organizations of all sizes and industries.

• 2016 Patent published US PCT/US2015/056265 | Cyanogen

Cee is a powerhouse. Her energy fuels a globe-trotting career as she adds to her list of award-winning agency productions for the Fortune 50. Her reputation of efficient and effective creative orchestration has made a mark in multiple industries, including aviation, big software, fintech, health, and more.

With B2B & B2C expertise she is now powering on a new platform for Seattle's operator class, connecting them with each other, with investors already looking for their ideas, and charging up their game with a portfolio of creative and facilitation services supporting them through pre-seed to exit.

• 2018 Cannes Lions Festival Bronze - Glass - The Lion For Change | Harry's
• 2018 Cannes Lions Festival Bronze - Film Lions Online | Harry's
• 2013 SIGI Awards Winner Promotions | Schick
• 2013 SIGI Awards Shortlisted Promotions | Pringles (Kellogg’s)
• 2013 SIGI Awards Shortlisted Digital | Schick
• 2013 APMA Awards Gold Best Activity Generating Brand Loyalty | Pringles
• 2013 APMA Awards Silver Best Use of Creative in a Campaign | Schick
• 2013 APMA Awards Finalist Best Integrated Communications Campaign (Under $1 Million) | Schick