Ecommerce innovator Saltbox approached us to help them create a more human connection to the otherwise logistical precision their self-service fulfillment centers required. We offered the idea to platform their customers' stories as fellow entrepreneurs: the ins and outs, ups and arounds that Saltbox supports. The result was En Route, a web series interviewing members across industries and locations. We transformed Saltbox's highlighter motif into an looping line eager to move forward and share. The series' identity created simple but dynamic opportunities for motion that mirrored the stories and surrounding content across surface areas. The confident and clean nature of the system later influenced the company's visual identity as it grew.