Dear Bob,
Thanks for meeting with Cee on Friday and asking for a recommendation to a trusted vendor interested in working with you and your company.
In our chats, we have explored potential collaboration and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win your business.
Overall, our understanding at this point is that Europcar:
- Seeks to grow its brand in the U.S. market while eyeing a future of global market presence
- Is not yet well-known here in targeted markets, and thus needs to build awareness, engagement and clearly define its brand
- Has a strong strategic partnership opportunity that can be leveraged, but will need to find the right ways-in to do that successfully
- Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
- Values the relationships it fosters with partners and vendors
Building on what we've learned to date, we have pulled together an expert A-team built specifically for your team, including:
- Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
- Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)
To generate the necessary awareness and brand momentum, your company needs to connect with its audiences in ways that people will notice, internalize and remember. As a major startup on the rise, there's a magnetic brand story—likely several of them—that your audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.
Below you'll find our recommended next-step actions to help your company move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to your startup's success as a growth partner.
My number is 206-225-XXXX. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person.
Let's go do something great together!
Brief overview
The path to accelerated business growth starts with a deep understanding of your target audience(s) and knowing how to build a real connection with them amidst a noisy, competitive and highly fragmented marketplace.
There's a powerful cheat code you can start using right now and it's grounded in modern neuroscience. Throughout human history, high-impact stories have been the fuel that drives human attentiveness, engagement, sharing and memorability.
Simply put, our brains are hardwired to tune into great stories, pass them along and recall them when the right occasion arises, e.g., a buying moment. When powerful stories are well-told to the right people at the right times and places, it can take your brand from easily forgettable to active fanbase — and from flat bullet points on a page to gut-level customer predisposition.
In this high-energy full day workshop, our professional facilitators will show you how to set your brand up for storytelling success.
We'll guide your team through the ins-and-outs of crafting a powerful narrative framework that's grounded in your unique brand and built to achieve momentum toward your goals. Anyone who works with your brand and consumer day-to-day can participate, whether they're owners, executives, discipline leads, subject matter experts or your partners on the frontlines.
Business case
If you're joining in as a stakeholder, CEO, CMO, CFO, CCO or Director seeking to turbocharge your organization's growth in ways that gets the entire team connected around your customers' experience and key organizational goals, this workshop serves as a great foundation for your team.
Before & after transformation
Participants will walk out energized, aligned and with an actionable plan, including a:
Meet the pros
Asher Simonds
Asher grew his career building in the mobile space, championing design work at every stack level. Early contributions to the Android space as a voice in product design led him to collaborate with many household names in the mobile tech sphere. Outside of product, his work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.
Today he wields this portfolio of creative insight across brand, product, and outreach for organizations of all sizes and industries.
- 2016 Patent published US PCT/US2015/056265 | Cyanogen
Cee Ng
Cee is a powerhouse. Her energy fuels a globe-trotting career as she adds to her list of award-winning agency productions for the Fortune 50. Her reputation of efficient and effective creative orchestration has made a mark in multiple industries, including aviation, big software, fintech, health, and more.
With B2B & B2C expertise she is now powering on a new platform for Seattle's operator class, connecting them with each other, with investors already looking for their ideas, and charging up their game with a portfolio of creative and facilitation services supporting them through pre-seed to exit.
- 2018 Cannes Lions Festival Bronze - Glass - The Lion For Change | Harry's
- 2018 Cannes Lions Festival Bronze - Film Lions Online | Harry's
- 2013 SIGI Awards Winner Promotions | Schick
- 2013 SIGI Awards Shortlisted Promotions | Pringles (Kellogg’s)
- 2013 SIGI Awards Shortlisted Digital | Schick
- 2013 APMA Awards Gold Best Activity Generating Brand Loyalty | Pringles
- 2013 APMA Awards Silver Best Use of Creative in a Campaign | Schick
- 2013 APMA Awards Finalist Best Integrated Communications Campaign (Under $1 Million) | Schick
Who we are
We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.
Chat with Cee
Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.
Jump on a call with CeeProject estimate
A full-day or two consecutive half-days workshop
Our professional facilitators will guide your team through the ins-and-outs of crafting a powerful storytelling framework that's grounded in your unique brand narrative and built to achieve momentum toward your goals:
- Clear understanding of how strong storytelling leads to brand & marketing effectiveness
- Alignment on when, where and to whom these stories are best expressed
- A baseline framework for brand storytelling development going forward
Now more than ever, high-impact human stories are the fuel that drives consumer attentiveness, engagement, sharing and memorability for your business.
In scope
- Brand Storytelling Workshop: Unlocking Your Brand's Signature Narratives
- Travel OOPs (flights, accommodation, & per diems)
- Post-workshop storytelling playbook
Out of scope
- Workshop location outside HQ and any additional technology needed for the session, if not provided
- Catering expenses for all stakeholders & parties present
- Additional agency services beyond the workshop are billed at $350/hour for ad-hoc change orders
Investment
Workshop 1-Day
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Workshop Travel (OOP)
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Storytelling Playbook
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Billing contacts
Company Name:
- Bob McGraw Jr.
series-a@startup.com
CEEATTLE Studio:
- Cee Ng
hello@ceeattle.com
Contract
Access to this proposal in contract form is available after agreement to move forward.
Moving forward
Let’s chat. We’d like to have a series of conversations to show how we help.
- 01
What we do
Let us show you what we’re about and detail the agency services we deliver as a partner. - 02
How we help
Get deeper into the play—how we grow you from today’s sighs to target highs. - 03
Our first step
Peer into the first act of our collaboration, and where we go from there.
What's next
Let us show you what we’re about and detail the agency services we deliver as a partner.
- 1HireBob McGraw Jr.Operator/CEOCee NgFounder & CEO
- 2Workshop dayBob's Marketing TeamOperator/CEOCee NgFounder & CEOAsher SimondsCreative Director
- 3Storytelling playbook first reviewBob's Marketing TeamOperator/CEOCee NgFounder & CEOAsher SimondsCreative Director